Impressions, Clicks, and Conversions Oh My!Īmazon ads work on a pay-per-click basis. This way you get maximum oversight and input to your AMS campaign with optimum chances of selling more books. I personally recommend manual control coordinated through an Amazon keyword tool such as Publisher Rocket. You can either run them automatically where Amazon selects your keywords based on your product information OR manually where you can specifically control which keywords are used. These are awesome ads geared specifically to active searchers! And there’s a couple ways to run them. And whenever someone searches that term, they could see your book at the top of the results. In your Sponsored Product ads,you’ll assign certain keywords, search terms, and phrases to your ads. Sponsored Product ads are used when you want your potential customer to see your book after typing in a certain search query. Today we’ll be looking at Sponsored Product ads exclusively, as they’re easier for authors to use. Sponsored Product Ads and Lock Screen Ads.Įach of these has its own unique mode of operation. Which type of Amazon Ad is Right for You?Īmazon provides you with two different styles of ads to choose from. All it takes is a little bit of time learning the ins-and-outs of Amazon’s advertising platform. So, how do you avoid the latter from happening? While there are zero guarantees in the world of book marketing, you can exponentially improve your chances of Amazon ads success. ![]() Or it can be a money suck that destroys your marketing budget within a matter of weeks. ![]() Amazon ads–when done properly–can be an amazing tool for selling more books on Amazon.
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